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Results from real projects.

Each case shows what was there, what I did and what it delivered. Only figures that appear on the case page, with their source.

Yasemin Maaltijdservice

Halal Turkish meals delivered to the door, web shop in five languages (NL, EN, TR, DE, FR)

0 of 1,228indexable pages with only the brand name as the title after JavaScript ran, in the crawl of 2 October 2026.

SEO in five languages through a domain move and a platform change: no bare titles left after JavaScript, and organic revenue from €25,243 in September to €31,586 in October. Started in May.

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Riding Muse

Horseback safari and riding-holiday brand

19clicks from Google Search in the four weeks of 27 September to 24 October 2026 (Search Console, search type Web).

SEO for a horseback-safari site on Squarespace: small Search Console figures and an honest account of what they cannot prove.

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Verkeersschool Kennedy

Driving school (car, motorcycle and scooter lessons), Amsterdam

96 to 180impressions per day in Google's AI answers (Search Console export Generative AI features): August 2026 against 1 to 27 October 2026 (impressions only, no clicks).

SEO, tracking and AEO for an Amsterdam driving school, with dated checks and no lead numbers I cannot defend.

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The Spa Amsterdam

Day spa offering massages and body treatments, Amsterdam

26addresses in the sitemap of www.thespa.amsterdam, checked on 29 October 2026.

A custom-built website for a day spa, with deeplinks, structured data in the HTML and honest about what the measurement cannot prove.

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Riding Muse: AI content system

Travel brand with horseback safaris and riding holidays

62planned feed posts in the calendar workbook, 14 September through 31 December 2026 (version of 10 September 2026).

A Claude workflow with a calendar of 62 posts for a travel brand, honest about what is not measured yet.

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Corpus Studio

Architecture, interiors and collectible design, Paris

Technical SEO, keyword strategy, UX fixes and link building for a Paris architecture studio, without unproven figures.

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Frias Food Coaching

Performance nutrition and dietetics, Amsterdam

SEO audit, site structure and content plan for a nutrition practice, with an honest account of what cannot be proven.

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Studio Rogier van den Brink

Architecture firm with projects in Amsterdam, Zaanstad and the surrounding area

Redesign and SEO for an architecture firm, with the method explained and honest about what cannot be measured.

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Groove Digital

Digital agency for websites and webshops, Amsterdam

Almost four years of SEO at an Amsterdam agency: an experience story without client figures, honest about what can be checked.

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