Groove Digital: almost four years of SEO at an agency, without client figures.

The challenge

This story has no client and no before-and-after measurement. It is about my work at an agency, and that work is hard for a reader to check.

• I do not name Groove Digital's clients, because I have no permission to.
• I have no result figures from that work that I can show here.
• The numbers I gave about this work before (12+ accounts, three continents, employee number three) come from me and are in no file I can show.
• The previous version of this page contained an error about the agency. I correct it below.

About Groove Digital

Groove Digital is a digital agency in Amsterdam (Groove Digital B.V.). It designs and builds websites and webshops, mainly in Webflow and Shopify. On 30 October 2026 the agency lists its services as Design, Build and Optimise, with SEO, AEO and CRO under Optimise.

Since 1 September 2026 Groove Digital has been the creative label of Unify Group, alongside Chase Marketing and Neuroo. According to the agency itself this happened without an investor and without an acquisition. The SEO and advertising services moved to Chase Marketing.

My approach

My starting point was that SEO should be tied to enquiries or revenue and not only to rankings. That is my way of working as I describe it, not something I can show with a measurement here. What I can show is what I worked on: the tasks on my CV of November 2024, below.

What I built

What my CV lists (status November 2024)

My job title was Website & SEO Manager. Besides SEO, the CV also lists project management for Webflow and Shopify, email marketing, Bol.com and B2B marketing. For SEO it lists:

• technical website audits, keyword research, local SEO and overseeing website migrations;
• assessing site structure, content planning and on-page optimisation;
• reports on conversions, user behaviour and rankings;
• link-building campaigns using varied approaches.

What is only my own account

Three things I state here without a source: that I led SEO for 12+ accounts, that those accounts were on three continents and that I started as employee number three. They are also on my homepage. They are not verified.

What I can show

There are no result figures. The table shows what I could and could not check, on 30 October 2026.

What the figures cannot prove

• No result was measured. I show no traffic, rankings or revenue for clients. I say nothing here about what my work produced.
• 12+ accounts is a count without a definition. I have no source, and what counts as an account and what ‘leading’ meant is not fixed anywhere. It says nothing about the results per account.
• Three continents and employee number three cannot be verified. The agency's website mentions neither. I cannot confirm them.
• My role was broader than SEO. My CV also lists project management, email marketing and B2B marketing. ‘SEO strategist’ is therefore too narrow.
• Correction to the previous version. It said the agency merged with Chase Marketing and Neuroo in January 2026 to become Unify. That is not correct. The agency itself mentions no merger and no acquisition; Unify Group started on 1 September 2026, and Neuroo is a separate agency for conversion and retention. I worked there through December 2025. About the reorganisation I know only what the agency published.
• The agency facts come from the agency itself. They are snapshots of 30 October 2026, written by a party with an interest.

What next

Status on 30 October 2026: I work independently. For measurable results I point to my other cases, where every figure has a source and a period. For 12+ accounts, three continents and employee number three I have no source yet. When there is one, I will update this page. Questions about my work at Groove Digital: hello@sahardid.com.

Further reading

• The Spa Amsterdam: website redesign, custom build
• Consultant vs SEO agency: the honest sum for small businesses (Dutch)
• Authority link building: a senior SEO's 2026 playbook
• SEO services for small and mid-sized businesses
• About: SEO and GEO specialist Mohamed Sahardid