A well-optimized Google My Business (GMB) profile is one of the most powerful tools for local visibility. But just claiming your profile isn’t enough—you need to audit it regularly to ensure it performs at its best. Whether you’re a small business owner or a digital marketing freelancer, here’s a simple step-by-step guide to auditing a GMB profile the right way.
Check that all key business information is accurate and complete. This includes the business name, address, phone number, website, and opening hours. The business name should include your main keyword if it’s part of your brand (e.g., “Schilderwerken Amsterdam”). Make sure your map pin is in the right place and that your phone number is clickable on mobile.
Next up: Learn how to measure SEO success effectively with smart KPIs.Because auditing is great—but knowing what moved the needle is even better.
Ensure the primary category reflects your core service. Add relevant secondary categories. The business description should be unique, locally optimized (use keywords like your service + city), and written in a natural tone.
Photos help build trust fast. Upload high-quality images of your storefront, team, services, and results. Add new photos every 1–2 months to show activity. Bonus tip: before-and-after photos (with client consent) are conversion gold.
Positive reviews are a major ranking factor. Respond to every review—especially the negative ones—with a calm, professional tone. Encourage happy customers to leave a review after each service.
List all core services with prices and brief descriptions. Use consistent formatting and include relevant keywords naturally. Your top services should appear first and include a call-to-action like “Book Now” or “Request a Quote.”
Check how many actions your profile generates (calls, direction requests, bookings). If numbers are low, improve visibility of buttons and test your booking links across devices.
Post updates regularly—specials, testimonials, behind-the-scenes, tips. Add a few FAQ-style questions and answers to proactively address customer concerns.